EoL’s Soma

👁 The Eyes → Vision, Imagination & Clarity

What world we wish to build and how we help others see it differently. What we dream, imagine, and philosophize aloud (what). 

  • Vision: What future do we see? 

  • Long-term visions or commitments

🧠 The Head → Mission & Thought leadership

The ideas we create to make that world possible (how).

  • Mission: How is our mission making that future (vision) possible?

  • Making complexity feel graspable (the small is all/fractal)

🫀 The Heart → Values, Ethics & Relational Field

The emotional and political center. What people feel from us.
That includes:

  • Purpose of our work: what is our why? Collective and personal

  • Values that drive the purpose of our work

  • Community guidelines/agreements

  • Pricing: sliding scale or scholarship systems that mirror our politics of equity/redistribution of resources

  • Accessibility: how can we make this work more accessible?

  • Mutual Aid built into business: We Take Care of We

  • Accountability processes / clarity in case of harm: how do we break abusive practice inside businesses?

📢 The Voice → Marketing & Communication

How we project our vision into the world. How you call people in and share who you are.
That includes:

  • Social Media (IG, Blu Sky?, YouTube)

  • Substack / blog: essays, manifestos, thought pieces

  • Newsletters, email sequences

  • Zines, Guides, PDFs

  • Sales pages that build trust/ all copy

  • Live talks / interviews

  • Podcast, storytelling

  • Book

👐🏾 The Hands → Practices in community

What you create and share in community. How we practice our mission (how).

That includes:

  • Workshops, courses, programs

  • Healing spaces or container facilitation

  • Events


🫁 The Breath / Lungs → Pace, Rhythm & Capacity

How you model aliveness, cycles mirroring nature and rest.
Visible through:

  • Seasonality in our work (when we launch, when we pause)

  • Anti-burnout structuring

  • Transparent pauses / sabbaticals

  • Internal feedback & communication

  • Invitations to slowness

🩻 The Gut → Intuition, Integrity & Inner Knowing

Your gut is where we discern what’s right, aligned, or off. It’s where our boundaries, politics, and instincts live. It’s the internal compass that says: yes, no, or not yet. That includes:

  • Letting our values lead your strategy—even if (especially) it’s nothing like others have done in the past

  • Saying no to trends that aren’t aligned: consistency and commitment over urgency, 1% better

  • Naming our politics clearly (e.g., abolitionist)

  • Feedback from public (failure is feedback) to better serve our communitie, being in constant communication with the public we serve

We don't sell “transformation” as a product—we offer folks tools to metabolize systems inside their bodies and make more rooms for ones that are life-affirming. 

🩵 The Skin → Boundaries, Accessibility & Touchpoints

The skin is our first layer of contact with the world — it protects, senses, and holds. In EoL, skin represents how people enter, feel, and move through our world. It’s where care meets clarity with boundaries.

That includes:

  • Boundaries

  • Tech part of EoL: platforms, website & visual design — the tone, colors, spacing, softness or sharpness

  • Onboarding experience — what people feel when they first join (welcomed, confused, held?)

  • Access info — transparency leading the way: is pricing transparent? Is access need info easy to find?


🦶🏾 The Feet → Roots & Legacy

What grounds us and the path we’re walking.
That includes:

  • Our origin story (why do we do this work? What keep us committed even when motivation runs lower because of world events)

  • Ancestral / abolitionist grounding

  • Community (past/present/future: how are our actions, non actions, words, silences, thoughts, embodiment practices impact our kin 7 generations down the line?)